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Have you ever wondered how some coaches and solopreneurs just seem to effortlessly turn their expertise into a profitable online course? You know, you've seen the potential, you've seen the freedom, the impact, and yes, the revenue that comes with sharing your knowledge into a well crafted program. And you probably know the E commerce market is booming, with more people than ever seeking online education. Here's the truth, though, people don't just want another course, but with the right approach, you can transform your expertise into a valuable digital asset that generates income. But there's a difference between those who just create courses and those that create successful digital products. What if I was to tell you that there's only five ingredients that separates those who succeed from those that struggle that's coming up in this episode? Ready to break free from the solopreneur struggle. This is the ease and impact thriving as a solopreneur Podcast. I'm Frankie Jay, a surfer, a mum and an eight year solopreneur. Myself. Join me as I peel back the layers to a thriving online business without the guru hype or the burnout. I'm going to show you the proven strategies and tools that I use so you can build a sustainable digital business without sacrificing your well being. Let's get you thriving as a solopreneur.
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Welcome to ease and impact thriving as a solopreneur, this is the place where we explore practical strategies to maximize your business impact without sacrificing your personal wellbeing. I am Frankie J I'm your host, and excited to get into today's episode, but before we do if you are finding value in these conversations, make sure you hit follow or subscribe to this podcast wherever you're listening right now. It only takes a second, and it makes sure that you don't miss out on any of the practical tips or strategies that I go into every week. Today, I'm sharing a training that I recorded a little while ago, but still remains relevant for anyone looking to create a successful online course. Because what we normally see as digital entrepreneurs, we see the end result of other people's courses, and we think, Well, I can do that. But then the journey from idea to profitable online course isn't always that straightforward. So in the next few minutes, I'm going to reveal the five key ingredients that will help you create, launch and scale your online program with confidence. Now these are the same principles I've used in my own business and taught to countless solopreneurs who are now enjoying both the financial and personal freedom that come with having a successful digital product based business. So let's get into them now. So I'm going to reveal the five key ingredients to successful video courses. Now, you may have thought that you take your your course, idea, your topic, and you create some videos, and you put it inside a course platform, and boom, you know, you'll make money for your business. Now I understand why you think that is because there is probably a lot more people you're seeing online creating online courses, you know, creating their own wealth using these courses. And what you see is the end result. You see, you know, a course topic, a landing page, maybe, and some videos. And you think, cool, I can totally do that.
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But once you start diving in and realizing all the elements that are actually involved that can often give you that analysis paralysis. So trying to figure out, well, what do I need? What don't I need? Where do I start? How do I put all the pieces together? And that's no good either. So I wanted to share with you the five key ingredients that you need in order to have a successful online video. Course. Okay, so the five key ingredients we're going to start with the first one, and that is knowing your audience. Now look, you might say, Hey, I know my audience. You know been working with them for years, and that may be so, but often, a lot of us are sitting at a surface layer of our audience. We have a rough idea, we know some struggles, we know some goals,
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but it's actually trueing, truly knowing your audience, diving deep into, you know, not creating a fake avatar, but diving deep into who they really are. That's going to allow us to create a course that's specifically for them, that they're going to be excited about, that is going to transform their life. Get you more testimonials, and then sell your course. So it really starts with knowing knowing that audience, truly knowing your audience. The next is the clear path to creation. So another key ingredient, you don't want to spend the next year or even nine months creating your online course. I do have people say that they've been trying to fit the pieces together for a year. You want a clear path so you can get it done in a weekend, 30 days, 60 days, 90 days, whatever fits into your time frame and how you're running your business, having a clear path to the creation is going to allow you to create that quickly. And it's not just about the video side of things. It is about the whole concept of mapping out your entire course, what it's going to do for your for your audience, really knowing your audience before.
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You even dive into creating those videos.
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The next is having a proven launch process. So you'll see people out there launch in many different ways, challenges, email launches,
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video series, webinars,
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and sometimes you try and copy what they're doing, because I know this, because I did it right. But once you actually understand or have access to a proven process, so you you have a process that is proven to work, then that's when you actually see more success in that type of launch. And look, not all launches are created equal. Depending on what type of person you are, how you like to sort of run your business, and what your course is, will determine what kind of launch is best for your course, whether it's a challenge, video series, emails, webinars, all sorts of things. So proven launch process is ingredient number three. The next is results driven analysis. So this is a very key ingredient to what happens is after you've launched, so you've got your proven launch process, you've done it having a results driven analysis. So this is not, Oh, I feel like it went badly because I got one sale, or, Oh, my God, the tech fell over. I'm such a tech tired and I can't do this. That's emotional driven analysis. We want results driven analysis. So based on the results of your launch and understanding how to interpret those so once you understand how to interpret those results, you can then implement key ingredient number five, which is relaunching and scaling. So scaling is all about bigger and better. So you might start your launch and you make, you know, five grand or 10 grand, but you go, No, I want to make 40 grand per launch of this course, or 100 grand per launch of this course, while having a relaunch and scale plan is going to help you be able to do that, but let me explain. So what happens if you if you don't have all these key ingredients, if you just have a couple of them? So let's say you know your audience. You truly know your audience, right, and you have a clear path to your creation so you you know them, and you've got a quick way you can implement it well without having the proven launch process, the results driven analysis, the relaunch and scale, you might get a few sales once you sort of open your course up to your audience, but then the problem is, it might peter out. So you might exhaust the audience that you have, the list that you have,
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and it just doesn't provide you that longevity, that sustainability in using courses as a way to generate the majority or all of your income for your business.
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So let's add in that you've got that proven launch process in there, you know. So you know your audience got your clear past creation. Know what kind of launch is going to work for you as a person and for your type of product that you're putting out there. But once you finished your launch, what are you going to do sure you could try and relaunch in the exact same way that you did, and for the most part, that may get you a few more sales as well, but without those results driven analysis, interpreting the results and then knowing how to scale it again, not not having that longevity in your business in terms of using courses as a way to provide you that that freedom in the long term, that financial and personal freedom, that is, but let's say that you have all the key, all the key elements. You know, the path to creation, launch process, results driven. You know, you've got all those. So you have a quick way to create your course. You know how you're going to, you know, follow a process to launch it, to relaunch it, to scale it. You know how to interpret the results. And then you're going to find, probably, in your results, you don't know your audience, and when you don't know your audience, then all that hard work you put into implementing all the processes falls flat. I know this because I've done it. That's That's why I speak from the knowing is that without truly knowing your audience, you may get that surface layer, you may get a few sales, but then it starts to peter out again, because you're really not You're not any different to anyone else. You're not talking truly to that person, making them feel like, oh my god, this is the person I need to work with. This is the person who's going to get me the transformation I want in my life, the desires, my goals, without knowing that all that hard work you're putting down this end really doesn't again, provide you with success when you want to be profitable with creating online courses. So it's it's really the five key ingredients put all together that turns you from, you know, that overwhelmed wannabe course creator into a a profitable, a confident course creating coach or solopreneur. And there you have it, the five key ingredients to successful online programs, but if you have any questions on implementing any of these strategies in your own business, I'd love to hear from you. Just pop your question in the comments below this episode, and I'll personally respond to make sure we can get you moving forward. Thank you so much for listening to this episode of ease and impact. Remember, success doesn't have to be complicated. It's about applying the right ingredients in the right way until next week, keep creating that impact with ease.
